Part 1: Lecture (theory behind web marketing)
- Traffic: attracting visitors
- Conversions: getting visitors to take action
From the Author:
Why we wrote it, some history, and what to expect. Andy breaks down the value you can expect from this passion project.
“My hope is that your new insights into web marketing will motivate you to get started and stay active. I hope you realize that web marketing is enjoyable because it’s creative, something both social and analytical. There’s nothing intimidating about it. You may discover that, yes, web marketing is critical to modern business, but it’s also a lot of fun.”
By the time you finish reading Content Chemistry, you’ll have a solid understanding of all the main topics and the specific actions you’ll need to take to succeed on your own. You’ll know which actions lead to which outcomes. You’ll know where you’re going and how to get there.
Content Chemistry is the best book on content marketing I’ve ever read. I meet so many burgeoning writers (typically recent liberal arts grads) desperate to understand the industry enough to break in. This will be, hands down, THE book I recommend to them.
Andy is a Co-Founder and Chief Marketing Officer at Orbit. Within the company, Andy oversees sales, strategy and marketing. Andy can also be found speaking at various conferences around the world.